About

Ask a room full of people what they do that most people don't, and the answers are rarely grand. Most people don't write the thank-you note. Most people don't learn the name of the person who opens the building every morning. Most people don't say the encouraging thing out loud.

The ones who Do change the room.

That question sits at the heart of everything Bart Berkey does, and it's the reason this shop exists. Every mug, tee, journal, and sticker here carries words worth hearing, so you can hand someone the encouragement you meant to say, or keep it where you'll see it on a hard morning.

Meet Bart

Bart spent 16 years as a global executive with The Ritz-Carlton, where he learned that the details nobody asks for are the ones people remember. Today he is a keynote speaker, TEDx speaker, and author of Most People Don't (And Why You Should). On his podcast, Most People Don't... But You Do!, he asks every guest to finish one sentence: "Most People Don't ___."

Our collections

Most People Don't®
The original reminder to Do the thing others skip.

You're Doing Great!™
Three words everyone deserves to hear.

HUMANALITY™
Helping people feel Seen, Heard, Valued, and Cared For.

#BeBamboo
Bend, adapt, and rise again.

Most Gorillas Don't
Encouragement for kids and the grown-ups who cheer them on, from the world of Plum the purple gorilla.

Bring Bart to your event

Bart delivers keynotes for hospitality teams, associations, and corporate leaders who want their people to take action. Learn about booking Bart.